Email Marketing Associate

About The Company 

At Center Theatre Group, we believe theatre creates an extraordinary connection between artists and audiences. As one of the nation’s most influential non-profit theatre companies, we provide the broadcast range of theatrical entertainment in the country at the Ahmanson Theatre, the Mark Taper Forum and the Kirk Douglas Theatre. Whether it’s producing new work through our robust artistic development programs or engaging people of all ages and backgrounds across Los Angeles through our community and education programs, we put theatre at the center of it all.

Center Theatre Group commits to creating a safe space where the values of diversity, equity, access, and inclusion are rooted in all levels and aspects of our work. We aim to attract, nurture and retain staff in a supportive home where we can be our best selves. We celebrate our commonalities and embrace our differences in order to ensure that everyone has access to our work onstage, behind the scenes and in the community. 

Position Summary 

Center Theatre Group seeks an Email Marketing Associate to execute daily email marketing strategies that will deepen our relationship with new and existing patrons through increased ticket, subscriptions, and membership sales.

Primary Responsibilities 

• Build, write, and execute daily emails through WordFly for the marketing department; route emails for approval as needed
• Coordinate the email communications calendar across the company
• Report on email open and click-through rates to advise on future email strategy; advise on email structure to ensure optimal open rates, and help craft engaging subject lines
• Work with Senior Manager, Audience Loyalty to draft promotional copy as needed
• Proactively monitor website updates to maximize email performance and productivity and request updates when necessary
• Work with the Associate Content Director and Content Associate to ensure coordination between communications channels (i.e. social media, blog posts, etc.)
• Support subscription and membership renewal and acquisition annual campaigns, working closely with colleagues to develop corresponding messaging
• Organize list segmentation for email marketing (single tickets, special offers & promotions, subscriptions, membership, transaction reminders, etc.)
• Coordinate arts partner cross-promotions with outside organizations (providing copy and assets and building dedicated emails and email inclusions for partners)
• Provide comprehensive email campaign and appeal analysis and make recommendations for adjustments as needed
• In consultation with Senior Manager, Audience Loyalty, Marketing Campaigns and Operations Director, Account Sales Manager, and others, develop and execute ticket promotions to increase single ticket, groups, subscription, and membership sales
• Remain current on emerging technologiesand email marketing best practices
• Follow Center Theatre Group style guide closely
• Create systems to streamline approvals, minimize edits, and ensure data integrity and seamless import/export of lists
• Collaborate closely with members of the Marketing, Communications, Institutional Advancement, and Education teams to ensure alignment of all patron communication activities
• Work with the Marketing Coordinator and Graphics department for any new email asset requests
• Demonstrate an ongoing commitment to CTG’s equity, diversity, and inclusion initiatives and values and demonstrate an ongoing commitment to an anti-racist work culture 
• Other duties or projects as assigned

Center Theatre Group provides a dynamic working environment in which duties and responsibilities may change. Employees are expected to be flexible and responsive to changes in the scope of their duties.

Qualifications 

• Working knowledge of email marketing software
• Tessitura, CMS, and WordFly experience preferred
• Competency, facility, and interest in technology, analytics, and marketing data tools 
• Technical savvy
• Superb attention to detail
• A sense of humor, ability to maintain flexibility in the work environment and handle multiple tasks, and willingness to take initiative and work independently are essential
• The ideal candidate will be an exceptional communicator, problem solver with both a creative mind and analytical skillset, and a passion for the mission of Center Theatre Group

Minimum Requirements 

• Ability to sit, type and work at a computer for extended periods of time. 
• Ability to lift, carry 30lbs
• Willingness and ability to work 40 hours per week. Flexibility to work overtime as needed.

Compensation 

CTG offers a comprehensive compensation and benefits package including retirement plan options, escalating paid vacation, sick, personal days and holidays, paid lunch hour, and health benefits including medical, dental, vision, life and long-term disability insurance, flexible spending accounts and employee assistance program. 

All employees are required to pass a background check.

In order to ensure a safe and healthy workplace, CTG strongly encourages all employees to remain current with COVID-19 vaccinations and boosters.

How To Apply 

Tell us why you are the ideal person for this job. 

Please send your resume and cover letter along with salary desired to cwalters@ctgla.org. Please be sure to include the position title in the subject line of the email. Due to the heavy volume of resumes received, emails that do not include the job title in the subject line of the email may not be considered. In the cover letter, please indicate how you became aware of this position, e.g., name of website, current employee, other source. 

No phone calls please. We will contact qualified individuals to set up interviews. 

Center Theatre Group is an equal opportunity employer and does not discriminate against any applicant on the basis of race, religion, sex, sexual orientation, gender identity, marital status, color, ancestry, disability, age, national origin, pregnancy, veteran/military status, genetic information or any other basis prohibited by law. CTG will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring Ordinance. We support, promote and embrace a diverse workforce.